As the Social Copywriter for Kit Kat, my day-to-day included everything from creative ideation for social posts and engagement to shooting GIFs (yes, that's MY hand in the Halloween post). All content was focused on one goal - connect with teens and millennials and give them the break they deserve.
Chance The (W)Rapper Spot
One of our most successful in-house creations for social: Evil Kermit
To introduce Kit Kat Red Velvet Miniatures for Valentine's Day, we decided to give the life to the true, real-life insights of the holiday (and the real feels that come with it).
For the holidays, we decided to up our G-House game and take it to the next level. We hired a food stylist to create what we call the #KitKatHouse. Not only did we concept, build and tease this, but we constructed the entire thing in Kit Kat's first Facebook Live event.
My Five Minutes of Fame: The Halloween Zombie GIF