The Race For Retirement
At Droga5, I was responsible for crafting the copy for RaceForRetirement.com along with help design the Action Gap tool. The R4R was a campaign Prudential ran (literally) in Washington, DC, asking participants of their 4.01k to contribute just 1% more to their 401K plans. Now, mastering the language of an institution such as Prudential is not something than can be taught. It must be earned. And I proudly earned that right. Nobly, naturally, and nationally. Stay tuned: OOH Billboards to come.
